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FARM FORESTRY IN PAKISTAN:  AN APPLICATION OF THEORY OF PLANNED BEHAVIOUR BY PROBING INTO THE MEASUREMENT ISSUES

MUHAMMAD ZUBAIR^1*, CHRIS GARFORTH², SYED BILAL HUSSAIN¹, DIN MUHAMMAD ZAHID¹, MOHAMMAD SAFDAR BALOCH³, FAZALUR RAHMAN SHAH⁴, INAYAT ULLAH AWAN⁵, MUHAMMAD AMAN ULLAH⁶ AND NAZIM HUSSAIN¹

Abstract: A research has been conducted over methodological issues concerning the Theory of Planned Behaviour (TPB) by determining an appropriate measurement (direct and indirect) of constructs and selection of a plausible scaling techniques (unipolar and bipolar) of constructs: attitude, subjective norm, perceived behavioural control and intention that are important in explaining farm level tree planting in Pakistan. Unipolar scoring of beliefs showed higher correlation among the constructs of TPB than bipolar scaling technique. Both direct and indirect methods yielded significant results in explaining intention to perform farm forestry except the belief based measure of perceived behavioural control, which were analysed as statistically non-significant. A need to examine more carefully the scoring of perceived behavioural control (PBC) has been expressed.

¹University College of Agriculture, Bahauddin Zakariya University, Multan, Pakistan

²Department of International and Rural Development (IRD), The University of Reading, Earley Gate, Whiteknights Road, RG6 6AL, UK.

³Agricultural Research Institute, 29020, Dera Ismail Khan, KPK, Pakistan.

⁴District Forest Officer, Punjab Forest Department, Bahawalpur, Pakistan

⁵Department of Agronomy, Faculty of Agriculture, Gomal University, DIKhan, KPK, Pakistan

⁶Department of Statistics, Bahauddin Zakariya University, Multan, Pakistan.